LAST MODIFIED / EFFECTIVE DATE: JANUARY 1, 2020
NOTICE: RANCHO MISSION VIEJO DOES NOT – AND WILL NOT -- “SELL” PERSONAL INFORMATION OF CONSUMERS.
In connection with the Company’s business and activities, we collect two (2) types of personal information: “Identifying Information” and “Non-Identifying Information”.
A. Identifying Information. Identifying Information is personal information that tells us specifics about you. The types of Identifying Information that we may collect include, without limitation: your name and contact information (such as your postal address, zip code, phone number or e-mail address); your gender; your date of birth; your profession and place of business; the number and/or ages of members of your household; whether you rent or own your current domicile; your areas of interest on the RMV Website; name of your real estate agent and/or other individual who referred you to the Rancho Mission Viejo; information about the type of properties you are interested in and other general information relating to product preferences; if (and when) you are planning to move from your current domicile; personal interests; household income; address, purchase price, options and upgrades purchased (if any) and date of purchase / closing for any residence you buy within the Rancho Mission Viejo planned community; your image; your voice; and your geolocation.
Identifying Information is collected by the Company in several ways, including:
B. Non-Identifying Information. Non-Identifying Information refers to data and information that does not personally identify you as the individual to whom the data or information relates. Non-Identifying Information may include, without limitation:
The Company automatically receives and records Non-Identifying Information on our server logs from your browser, as well as through other analytics in relation to the RMV Website. We may also obtain Non-Identifying Information about you either directly or through inference from social media platforms, third parties and other lawful sources.
Please note that the Company may combine Identifying Information about you with information available from other sources (e.g., social media platforms, analytics services [see Section 5.B, below], offline records or publicly available information). If the combined information is maintained, used or shared by the Company in a manner that associates it with your name or contact information, we will treat such information as Identifying Information.
The information we collect will vary depending upon how you use the RMV Website and how you interact with the Company (both directly and indirectly). Similarly, our use and disclosure of the collected information will vary depending on the type of information we receive – i.e., Identifying Information vs. Non-Identifying Information.
A. Use of Identifying Information. The Company may use your Identifying Information to:
The Company may intentionally disclose your Identifying Information only in the following instances:
i. Disclosures to Neighborhood Builders. The Company will provide your Identifying Information to those neighborhood builders that you have designated (using the RMV Website or otherwise) to receive your information so that the neighborhood builders can contact you to address your questions and requests. However, the Company is not responsible for the collection or maintenance of such information once it is in the hands of the neighborhood builders.
ii. Disclosures to Which You Have Consented. The Company may disclose your Identifying Information if you have consented (whether expressly or implicitly) to said disclosure. By way of example only, if (i) you elect to participate in a sweepstakes sponsored by the Company and (ii) the official rules of the sweepstakes declare that the Company may publish the names of (and other information regarding) the sweepstakes entrants and/or winners, then, by virtue of your decision to participate in the sweepstakes, you are deemed to have consented to the official rules and the disclosure of your Identifying Information in accordance with the rules.
iii. Disclosures to Trusted Third Parties. The Company may provide your Identifying Information to trusted operators who work on behalf of or with the Company, provided that (i) the disclosure is necessary or otherwise convenient in connection with assisting the Company in its operations and (ii) said trusted operators work under confidentiality or similar agreements.
B. Non-Identifying Information. The Company may use your Non-Identifying Information in several ways including, but not limited to:
The Company may disclose your Non-Identifying Information to employees, consultants and other professionals who we reasonably believe need such information in order to perform the tasks described in this Section 4.B. Additionally, the Company may combine your Non-Identifying Information with other non-personal information collected by the Company and share the aggregated data with neighborhood builders, service companies and product providers for marketing and research purposes.
You may delete and/or refuse the use of certain Collection Technology by selecting the appropriate settings on your browser. And, you are not barred or precluded from using the RMV Website if you choose to delete and/or refuse such Collection Technology. However, please note that some parts of the RMV Website may not work properly if you elect to delete and/or refuse Collection Technology.
The Company is committed to protecting your personal information. Accordingly, we have adopted commercially reasonable technical, administrative and physical procedures to help protect your personal information from loss, theft, unauthorized access and modification. By way of example only (and not limitation), the Company employs the following techniques, protocols and safeguards to protect personal information received by the Company:
Unfortunately, no measures can be guaranteed to provide 100% security; security risk is inherent in all Internet and information technologies. We want you to feel confident about using the RMV Website and interacting with the Company. But, as indicated in Section 1, above, we cannot ensure or warrant the security of any information you provide to us and any such transmission or provision of information is done at your own risk.
The Company endeavors to keep your personal information (specifically, your Identifying Information) current and accurate. Accordingly, we ask that you notify us of any changes to your Identifying Information via e-mail, telephone or postal mail at the addresses shown in Section 14, below.
You may at any time opt-out of having your Identifying Information used by the Company for mailings, calls, etc. by notifying us via e-mail, telephone or postal mail at the addresses shown in Section 14, below. If you elect not to receive any future contacts from the Company, we will endeavor to remove your name from all of our contact lists within ten (10) business days. However, information is sometimes difficult if not impossible to remove from all data sources and, accordingly, we can only promise to endeavor to remove you from any lists that we control. We shall have no liability for our failure to accomplish this objective.
Naturally, the safety of children is very important to the Company, and we are committed to protecting the privacy of children. In this regard, (i) the RMV Website is directed to persons 18 years of age or older and (ii) the Company does not knowingly collect information from children under the age of 18.
If you provide personal information (specifically, Identifying Information) to the Company through the RMV Website, you represent and warrant to the Company that you are 18 years of age or older. If you are under the age of 18, you may visit, browse and use the information on the RMV Website, but you may not submit any Identifying Information to the RMV Website and you represent and warrant to the Company that you have the permission of your parent or guardian to use the RMV Website. If we become aware that a user of the RMV Website is under the age of 18 and has provided Identifying Information, we will remove said information from our files.
A. California "Shine the Light" Law
Under California’s “Shine the Light Law” (Cal. Civ. Code Section 1798.83), California residents are entitled to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. You may make such a request by sending an e-mail or letter to the Company’s Privacy Administrator at the address identified in Section 14, below.
As indicated in Section 1, above, trust is an essential part of the Company’s mission, and we take great pride in the relationship of trust that we have built with our customers. In furtherance of our commitment to trust, the Company has adopted a policy of not selling, renting or sharing your Identifying Information with third parties for direct marketing purposes unless you affirmatively agree to such disclosure (e.g., your request that we send your Identifying Information to neighborhood builders so that they may contact you directly regarding their neighborhoods and products).
B. California Consumer Privacy Act
Under the California Consumer Privacy Act of 2018 (Cal. Civ. Code Sections 1798.100 to 1798.199) (the “CCPA”), California residents are entitled to certain disclosures about how a business collects, uses and shares personal information. Moreover, the CCPA grants to California residents specific rights regarding their personal information.
Consistent with the requirements of the CCPA, the CCPA Addendum identifies the categories of “personal information” (as defined in Section 1798.140 of the CCPA) that the Company has collected about consumers in the preceding twelve (12) months. Additionally, the CCPA Addendum addresses the rights of California residents to make certain requests regarding their personal information; specifically:
NOTE: Although the CCPA also includes a “right to opt-out” of the sale of personal information, the Company does not and will not “sell” (as said term is defined in the CCPA) personal information without the consent of the person who provides the personal information. Accordingly, the right to opt-out (as afforded to California consumers under the CCPA) does not apply.
The CCPA Addendum also discusses (i) the methods that Californians are to follow in connection with the submission of requests and (ii) the Company’s rights and obligations in connection with processing requests received from Californians.
Rancho Mission Viejo, LLC
P.O. Box 1209
San Juan Capistrano, California 92693